Capadura Promotional Trading Card
by Joseph Keppler (1880)
Grant: No use talking, the Capadura is the boss segar.
Hayes: I reckon you’re right, old man.
Butler: You bet.
Tee hee! “Segar.” Is anyone else imagining that pronounced on the first syllable à la
This is the first bit of advertising featured in The Weekly Puck
and, in spite of Puck
appearing in the lower right corner, the first bit of artwork that wasn’t featured in the magazine proper. This was a promotional trading card that used the images of Rutherford B. Hayes, Benjamin Butler and Ulysses S. Grant to hawk nickel cigars. There’s also a hilarious twist of irony in that of the three men depicted, the only one I could conceivably imagine smoking these is Butler; it might explain why he had a face like a potato
. Grant was, of course, a chain-smoker, but I bet he wouldn’t touch these cheap things with a ten-foot pole. As for Uncle Rutherford, well, Lucy
wouldn’t let him drink, what makes you think she’d let him smoke